This brief orientation covers the key market research databases and other tools available to U of T startups via U of T Libraries. These secondary market research tools can assist startups in business planning and market sizing, as well as completing business model canvases and other milestones. This session is most appropriate for startups who are already working on an idea.
familiarize themselves with the core research tools and databases available for market research
understand how to access e-resources from off-campus
learn about other workshops and services the library provides for campus entrepreneurs
Carey Toane, Entrepreneurship Librarian, University of Toronto Libraries