Startup Expansion: Develop your go-to-market strategy for European markets

When and Where

Tuesday, June 07, 2022 11:00 am to 12:00 pm


As a Canadian entrepreneur, the European market might seem out of reach and uncharted. However, leaving this market out of your expansion plan could mean leaving money on the table. From the free trade agreement with Canada to market maturity, there are many opportunities not to be overlooked in the EU.

Join MaRS and Export Development Canada on June 7 for a practical discussion on developing your go-to-market strategy when expanding into the world’s second-largest economy. Featuring first-hand experiences from Canadian entrepreneurs and EDC market experts, we’ll help you learn how to leverage new resources to make a successful impact in new markets.

We will cover:

  • The key industries and sectors to consider when expanding into Europe
  • Identifying the biggest mistakes Canadian technology companies make when entering the European market and how to avoid them
  • Building an effective international expansion strategy with the right tools and services, including where to access them
  • Learning how to develop strong partnerships and leveraging local expertise for smooth market entry